Last updated: October 2026
MAF Consultancy, 1019HE Amsterdam, the Netherlands (hereinafter referred to as "HalloInbox"), is the provider of the platform "HalloInbox", which enables businesses (hereinafter referred to as "Users") to manage customer conversations from multiple channels in a shared inbox and to use an AI reply assistant called Hallo Reply (hereinafter referred to as the "Platform").
These terms and conditions of use apply to the use of the Platform.
The offer of HalloInbox is directed exclusively at Users acting in the course of business and not at consumers. A consumer is any natural person who concludes a legal transaction for a purpose that can predominantly neither be attributed to their commercial nor their independent professional activity. By making use of the services, the User declares that they are an entrepreneur and not a consumer. The use of the Platform by consumers is not permitted.
Agreements concerning specific services or areas of service form part of the contract with the Users and take precedence in the event of any conflict with these terms and conditions of use.
The application of the User’s own general terms and conditions is excluded. Deviating, conflicting or supplementary general terms and conditions of the User only become part of the contract if and to the extent that HalloInbox has expressly agreed to their validity in writing.
Through the Platform, the User has the possibility to centrally manage and control communication with their customers via various communication channels (such as WhatsApp, Instagram, Messenger, Telegram and email) and to manage customer communication centrally.
The User is able, through the Platform, to send content either as individual messages or in bulk, in digital form, to their customers via various communication channels.
The scope of use of the Platform agreed with the User, any agreed additional services, the commencement date of ongoing services, the remuneration and any further scope of services are determined by the order summary and the contract confirmation sent by HalloInbox.
HalloInbox provides the Platform to the User as a technical infrastructure. HalloInbox makes the Platform available on servers for use at the access point of HalloInbox’s data centre. To use the Platform, it is necessary that the User has their own access to the internet and accesses the Platform through this connection.
For the provision of its services, HalloInbox uses the connection of the User to the messenger platforms and other communication services used by the User (hereinafter referred to as "Third-Party Systems"). The contracts governing the use of Third-Party Systems are concluded independently between the User and the provider of the respective Third-Party System. HalloInbox has no influence on the technical or contractual design, nor on the scope of the services provided by third parties. The contractual partners of the connected Third-Party Systems may change or discontinue their scope of services at any time and may thereby also prevent the services of HalloInbox. HalloInbox is not liable to the User for any service limitations caused by changes to the Third-Party Systems.
Communication via WhatsApp takes place through an interface of the WhatsApp Business Platform. Access to the WhatsApp Business Platform is provided to the User by HalloInbox to the agreed extent.
The Platform provides, to the extent agreed in each case, access to functions based on large language models, such as automated replies and other AI-supported assistance (collectively referred to as "AI Features"). The AI Features can be deactivated at any time by the administrator of the respective User.
HalloInbox uses large language models operated by one or more external providers for the provision of the AI Features. HalloInbox reserves the right to employ further providers in the future and to change, expand or replace the models or providers used at any time, provided that the contractually agreed service is not materially impaired.
The User’s requests are transmitted through the Platform to the respective provider; the responses generated are then transmitted back to the User. Where necessary, the provision of the AI Features may also involve the transmission and processing of content or context provided by the User (including conversation histories or attachments) by the providers. Such processing takes place solely for the purpose of providing the AI Features and in compliance with the data protection provisions set out in these terms.
The technical logging and traceability of the AI Features are ensured via services hosted within the EU. HalloInbox operates its own infrastructure as a framework component for the control and orchestration of AI workflows.
The use of the AI Features is based on the credit system described below. Credits are virtual units without any intrinsic monetary value and entitle the User solely to use the AI Features within the respective booked scope.
HalloInbox has no influence on the technical or substantive design of the services provided by the respective providers. The availability, specific functionality or factual accuracy of the outputs are expressly not part of HalloInbox’s service obligations. Therefore, changes or restrictions in the services provided by the providers may affect HalloInbox’s AI Features without constituting a defect in HalloInbox’s performance.
To gain access to the services of the Platform, the User must first register and create a User account.
The User warrants that all data provided by them during registration are accurate and complete. In the event of subsequent changes, the data stored in the User account, in particular address, payment and contact details, must be kept up to date at all times.
The Free plan needs no card. The 14-day Starter trial requires a card. If you do not cancel before the trial ends, the paid plan starts.
The Free plan does not include Hallo Reply.
During the trial period the User may access all functions except campaigns.
Within the framework of self-signup, the service descriptions of the products on HalloInbox’s website do not yet constitute a binding offer. If, after the expiry of the free trial period, the User wishes to conclude a paid subscription, the User submits a binding contractual offer for the selected service package by completing the ordering process.
HalloInbox may accept the User’s offer by sending the User a contract confirmation by email. The contract confirmation also contains a summary of the agreed services as well as the applicable terms and conditions of use. The contract is concluded upon receipt of the contract confirmation at the email address provided or registered by the User.
During the term of the contract, the User may book additional extensions (such as the addition of further Users) in their User account. In this case, the service description of the extensions on the HalloInbox website constitutes a binding offer. By completing the upgrade process the User declares acceptance of the offer, and the contract is concluded. HalloInbox confirms the User’s order of the extension by email.
The Platform is available at 99% on a monthly calendar average.
Non-availability exists if the Platform is completely unavailable due to circumstances within the responsibility of HalloInbox. Non-availability does not exist if the Platform is unavailable due to circumstances for which HalloInbox is not responsible, in particular as a result of force majeure (especially war and warlike conditions, natural disasters, epidemics and pandemics), incorrect operation by the User (for example, blocking of a WhatsApp number due to the sending of spam messages), or improper use of the Platform by the User, or due to planned maintenance periods.
HalloInbox may temporarily restrict access to the Platform in order to carry out maintenance work. HalloInbox notifies the User of planned maintenance periods at least seven days in advance. Planned maintenance periods, which are not taken into account when calculating availability, may take place on Saturdays and Sundays between 00:00 and 07:00 hours. The total duration of planned maintenance periods may not exceed 24 hours per month.
Should the Platform exhibit an error or malfunction, the User informs HalloInbox thereof without undue delay in writing, providing a precise description of the facts and enclosing all information useful for remedying the error. HalloInbox responds within one working day to proper error and malfunction reports from the User with qualified feedback on the causes of the error and the measures taken and to be taken to eliminate the error. The response time does not apply to insignificant errors and malfunctions.
An error or malfunction exists if the Platform does not possess the contractually agreed functionalities and this lies within the responsibility of HalloInbox.
This section does not apply to the availability of third-party services used by HalloInbox, in particular the providers of large language models and the frameworks connected to the Platform. A specific availability of these external services is not part of HalloInbox’s contractual performance obligations.
HalloInbox grants the User a time-limited, revocable, non-exclusive and non-transferable right to use the Platform within the contractually agreed scope. The right of use expires at the latest upon termination of the contract.
The User may use the Platform only for their own business activities. Use is permitted only by the number of persons specified in the scope of services to use it simultaneously.
The User is not entitled to rent, lease, lend, reproduce, resell, distribute or otherwise transfer the Platform or access to the Platform; to use the Platform for the development of their own services that have the same or substantially similar functionalities; to activate or use functionalities of the Platform for which no usage rights have been granted; to transfer usage rights to the Platform to third parties or to grant third parties access to the Platform without the consent of HalloInbox; to modify, translate, reproduce, decompile or examine the source code of the Platform, algorithms or other program components, except where permitted by law; to remove, circumvent, decrypt or otherwise modify functions of the Platform related to digital rights management or copy protection, or other technologies that control access to the Platform; to remove, obscure or alter legal notices, in particular those concerning HalloInbox’s intellectual property rights; to use automated programs, applets, bots or similar tools to access, download, extract or copy the Platform and its content, for example for the purpose of downloading, indexing, scraping or caching content.
HalloInbox reserves the right to perform text and data mining in relation to the content provided as part of its services and expressly prohibits such access and use by others.
HalloInbox provides the User with support services, the scope of which is determined by the summary of services contained in the contract confirmation or by any written agreements concluded between the parties after the conclusion of the contract.
Additional support services, in particular consulting services or technical assistance services (with the exception of defect rectification owed by law or under the contract), are remunerated separately and invoiced to the User based on the effort involved. The User is informed of the amount of the remuneration before commissioning such services.
Plans are monthly or annual. Prices are per user per month and exclude VAT. We add VAT where it applies.
Annual billing saves 20% and is billed once a year. Starter is €144 a year (€12 per month), Growth is €278.40 a year (€23.20 per month), and Scale is €758.40 a year (€63.20 per month).
The Free plan costs €0. Monthly prices are €15 for Starter, €29 for Growth, and €79 for Scale per user per month.
We may change prices with reasonable notice. You can cancel before the next billing period.
The Free plan needs no card. The 14-day Starter trial requires a card. If you do not cancel before the trial ends, the paid plan starts.
The Free plan does not include Hallo Reply.
1 credit = 1 AI reply sent. AI credits are shared across the workspace.
Plans include a monthly allowance. If you run out, AI pauses and chats go to your team.
Top-ups are €10 per 1,000 credits and last 12 months. We do not charge you automatically for top-ups.
Monthly chats are fair use: 500 on Free, 2,000 on Starter, 5,000 on Growth, and 15,000 on Scale.
Fair use keeps the service fast for everyone. We may contact you if usage is far outside your plan or looks automated. We will not silently cut off a working inbox.
WhatsApp Business, Instagram and Messenger are operated by Meta. Setup needs Meta’s approval, and Meta may charge small fees for some WhatsApp chats.
Telegram is operated by Telegram. You pay Meta directly for Meta fees, not HalloInbox.
You keep ownership of your content. You give us permission to process it to provide the service.
Do not use HalloInbox for spam, illegal content, or messages that break the channel’s rules. Do not try to access another workspace.
The User may only store or have stored on the Platform, or transmit via the Platform, such content (i) to the use of which they are entitled to the extent necessary for the fulfilment of the contract, (ii) which does not infringe any rights of third parties (in particular trademark rights, copyright and other intellectual property rights, as well as personal rights), and (iii) which does not contain any unlawful, violence-glorifying, racist, discriminatory or pornographic content.
For the sending of promotional messages, in particular newsletters, via the WhatsApp Business Platform, only templates approved by WhatsApp may be used. The use of unapproved templates may result in the permanent blocking of the WhatsApp number used for sending. The User is responsible for compliance with these provisions as well as with the WhatsApp Business Policy. Any liability on the part of HalloInbox is excluded.
For individual Third-Party Systems, additional terms of use of the respective provider may apply (WhatsApp Business Policy, WhatsApp Business Solutions Terms, WhatsApp Business Terms of Service, Meta Terms for WhatsApp Business, Facebook Commerce Policies (also applicable to Instagram), Telegram Terms of Service, Google Business Messaging, Twilio Messaging Policy (for SMS transmission)). The User is responsible for compliance with these terms of use. HalloInbox points out that violations of these terms of use may lead to exclusion from or restriction of the use of the Third-Party Systems. Any resulting limitations in the services of HalloInbox do not constitute a defect in the services provided by HalloInbox.
The use of the AI Features is additionally subject to the terms of use of the integrated providers of large language models. The User is responsible for compliance with these terms. HalloInbox points out that violations of these terms may lead to exclusion from or restriction of the use of the respective API. Any resulting limitations in the services of HalloInbox do not constitute a defect in HalloInbox’s performance.
The User undertakes to use the AI Features to a reasonable extent and exclusively within the framework of the intended purpose. Use that exceeds normal operation, in particular through the mass or automated invocation of functions (for example through bots, scripts or comparable technical means), is not permitted. The same applies to any use intended to circumvent technical protection mechanisms or to excessively strain system resources. HalloInbox is entitled to temporarily or permanently block the affected AI Features if there are indications of misuse.
The User grants HalloInbox the non-exclusive right to use, during the term of the contract and to the extent necessary for the fulfilment of the contract, the content provided by the User, in particular communication content (including photographs, graphics, videos, files, documents, logos and symbols, texts), in particular to reproduce, edit and transmit such content. The User warrants that they are entitled to grant these rights to HalloInbox.
The User is responsible for ensuring that the legal requirements for communication with customers are met, in particular that the respective customer has given any consent that may be required and that all statutory information obligations (such as imprint information) are fulfilled. HalloInbox does not review the User content or customer communications for their legality.
It is the responsibility of the User to create backup copies of the User content independently.
The User shall indemnify HalloInbox upon first request against all claims asserted by third parties arising from (i) the use of the User content by HalloInbox or the User, and (ii) the use of the Platform by the User, insofar as such claims are not based on intentional or grossly negligent conduct by HalloInbox. This indemnification also includes the costs of an appropriate legal defence.
Hallo Reply answers only from the info you give it. It can be wrong. Review its replies and keep your help pages up to date.
Hallo Reply does not replace your team. You decide which chats to hand over and which info to publish.
HalloInbox has no influence on the completeness and accuracy of the outputs generated by the providers of large language models and assumes no warranty for them. HalloInbox expressly points out that large language models and AI Features are based, among other things, on algorithms and probability calculations, and the User should therefore not rely on the factual accuracy of the outputs without having verified them. Outputs that appear correct due to their level of detail or specificity may still contain significant inaccuracies. Likewise, outputs may not contain the most up-to-date or complete information. Events or changes to the underlying facts that have occurred only after the training of the underlying model are not taken into account and may not be reflected in the output.
We work to keep the service online, but we do not promise uninterrupted access. Planned maintenance and third-party outages can happen.
To the extent the law allows, our liability is limited to the amount you paid in the 3 months before the claim.
In all cases of contractual and non-contractual liability, HalloInbox is liable for damages or reimbursement of futile expenses in accordance with the statutory provisions in the event of intent or gross negligence.
In all other cases, HalloInbox is liable only in the event of a breach of a contractual obligation, the fulfilment of which is essential for the proper performance of the contract and upon the observance of which the User may regularly rely, and such liability is limited to the compensation of foreseeable and typical damages. In all other cases, liability is excluded.
The liability of HalloInbox for damages arising from injury to life, body or health, as well as under product liability law, remains unaffected by the above limitations and exclusions of liability.
To the extent that liability is excluded under these provisions, this exclusion also applies to the liability of HalloInbox’s corporate bodies, agents and vicarious agents, in particular its employees.
The limitation period for claims for damages by the User against HalloInbox is one year, except in the cases of intent, gross negligence and injury to life, body or health.
In the event of damages incurred by the User as a result of the conduct of an integrated provider of large language models or other Third-Party Systems, the liability of HalloInbox is limited to the assignment of HalloInbox’s claims against the respective provider, insofar as the provider’s contractual and usage conditions permit such assignment. The User’s claims for damages arising from the blocking of AI Features due to the exceeding of the credit volume are excluded.
For defects of the Platform, the statutory warranty provisions apply. Strict liability for initial defects is excluded.
The rectification of defects is carried out, at the discretion of HalloInbox, either by free repair or by replacement delivery.
Termination by the User due to the failure to grant contractual use is only permissible if HalloInbox has been given sufficient opportunity to remedy the defect and such remedy has failed.
HalloInbox assumes no warranty for the internet access of the User and/or their end customers, in particular regarding the availability and capacity of the internet connection. The User is responsible for their own internet access up to the point of service delivery.
You can cancel from your workspace. Access continues until the end of the paid period.
You can ask us to delete your workspace data. We confirm the request and remove the data covered by your plan, except where the law requires us to keep it.
HalloInbox may, at its own discretion, temporarily or permanently block the User’s access to the Platform, in whole or in part, if there are concrete indications that the User is violating or has violated these terms and conditions of use and/or applicable law, or if HalloInbox otherwise has a legitimate interest in such blocking. In deciding on a blocking measure, HalloInbox duly takes into account the legitimate interests of the User. If the User repeatedly violates these terms and conditions of use despite prior notice, HalloInbox reserves the right to permanently block access.
In the event of a temporary or permanent blocking, the access authorisation is blocked and the User is notified thereof by email.
In the event of a temporary blocking, after the expiry of the blocking period or the definitive cessation of the reason for the blocking, the access authorisation is reactivated and the User is notified thereof by email. An access authorisation that has been permanently blocked cannot be restored. Persons who are permanently blocked are permanently excluded from the use of the Platform and may not register again. In connection with the permanent blocking of the User, HalloInbox is entitled to terminate the usage relationship extraordinarily.
HalloInbox is entitled to delete content that does not comply with the conditions of these terms if the User fails to delete such content themselves within a reasonable period after being requested to do so.
The User is permitted to use the Platform for the duration of the agreed contractual term. No later than 48 hours after the conclusion of the contract, HalloInbox makes the first debit of the agreed remuneration. With this debit, the paid usage period and the agreed minimum term commence.
Unless otherwise agreed, the minimum contractual term is 12 months, commencing on the day of the first debit. After the expiry of the minimum term, the usage contract automatically renews for a period corresponding to the payment interval agreed upon at the time of contract conclusion, unless it is terminated by either party no later than 30 days before the end of the minimum term or, during a renewal period, no later than 14 days before the end of the respective contractual term.
This minimum or renewal term applies equally to any extensions additionally booked by the User during the usage period. The right of both parties to terminate the contract without notice for good cause remains unaffected. The effective termination of the usage contract automatically results in the termination of any agreed additional services and extensions, without requiring a separate declaration by either party.
HalloInbox has the right to terminate the contract without notice for good cause in particular if the User becomes insolvent or over-indebted; an application for the opening of insolvency proceedings over the assets of the User is filed; or the User is in default of payment of the agreed remuneration, or of a not insignificant part thereof, for two consecutive months, or is in default, over a period extending beyond two months, of payment of the ongoing remuneration in an amount equal to the remuneration payable for two months.
Termination may be effected exclusively via the Platform. The User may terminate their contract in the account settings under "Settings" then "Plan and Billing". Termination by post or email is not required.
After the expiry of the contractual term, the User no longer has access to the Platform and to the User content, unless the contract is renewed or a new usage contract is concluded, and the content is deleted from the Platform.
Insofar as HalloInbox processes personal data on behalf of the User for the purpose of performing the contractual services, HalloInbox acts as a processor within the meaning of Article 28 of the General Data Protection Regulation (GDPR). Upon conclusion of the usage contract, the parties enter into a data processing agreement, which, together with its annexes, forms an integral part of the contract. The data processing agreement is available on request.
For the execution of the contract concluded with the User, the use of the User’s personal data may be required. The details regarding the data collected and their respective use are set out in the Privacy Policy.
HalloInbox reserves the right to amend the services offered as well as these terms and conditions of use. An amendment is permissible insofar as it is necessary to take into account changes that were not foreseeable at the time of the conclusion of the contract, in particular with regard to technical or legal framework conditions, including the conditions for the use of Third-Party Systems. In doing so, HalloInbox duly takes into account the legitimate interests of the User.
Amendments are communicated to the User in advance by email. If the User does not object to their validity within four weeks of receipt of the notification, the amendments are deemed accepted with effect for the future. If the User objects to the amendments, HalloInbox is entitled to terminate the contractual relationship extraordinarily with a notice period of two weeks, provided that HalloInbox has informed the User in the amendment notice of the effect of silence and the right of termination.
Excluded from the right to amend are any changes to the subject matter of the contract and the principal performance obligations that would result in a modification of the overall contractual structure. In such cases, HalloInbox informs the User of the intended changes and offers the continuation of the contractual relationship under the amended conditions.
The agreements concluded between the parties, including these terms and conditions of use, are governed by the substantive law of the Netherlands, to the exclusion of the UN Convention on Contracts for the International Sale of Goods (CISG) and the rules of private international law.
The exclusive place of jurisdiction is Amsterdam, the Netherlands. However, HalloInbox is also entitled to bring an action against the User at the User’s general place of jurisdiction. Mandatory statutory provisions regarding exclusive places of jurisdiction remain unaffected by this regulation.
Should one or more provisions of these terms and conditions of use be or become invalid, the validity of the remaining provisions is not affected thereby.
Questions about these terms: info@halloinbox.com.
